Working Life in a “Virtual Agency”.

This November sees the one-year anniversary of my return to work after almost 5 years off raising my three boys. And boy, does time fly when you are having fun! What started as a few hours per week has become almost full-time, working across several different clients from various parts of the technology sector. I’ve really enjoyed the […]

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Four Reasons why Social Media is Like a Cocktail Party

From time to time I do some one on one coaching helping individuals “get” social media.  It doesn’t matter who it is, I inevitably end up using the analogy of social media as a “cocktail party”, where all the people you ever knew are there, as well as quite a few you’d like to meet […]

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Can You Buy Brand Advocacy for a Bag of Sweets?

I just received a delivery from Online retailer LED Hut. I’ve gone pretty much energy efficient LED lighting throughout our house as part of the renovation work we’ve been doing over the last twelve months or so,  and having done my research I ended up purchasing all the bulbs I needed from these guys. Ordering […]

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So What’s This Jelly Thing?

You may or may not have noticed that a I’m now the organiser of “Taunton Jelly”. In fact, I’ve actually been at the reigns for about six or seven months now since the original organiser moved away from the area. One of the challenges of  being a home-based business is that sometimes you can get a bit […]

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Three Reasons Not to Rely on your Marketing Dept. for Social Media

I’ve been spending quite a bit of time recently with CEOs talking about Social Media and its impact on their business.  Most conversations tend to  begin with “My marketing guy tells me that I need to do it, and that our firm needs to do it, but I just don’t understand why”. In most instances […]

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A Bank? A Safe? No thanks, I’ll just keep it Stuffed in the Mattress…

Over the last few years I’ve had numerous conversations about the cloud in all its forms with businesses large and small. Having worked at one of the leading Information Security vendors in a previous life, conversations inevitably turn to the security (and associated but not the same, availability) of information. This is where conversations start […]

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