Month: June 2018

Handcrafted Marketing for B2B Technology Businesses

B2B Content Marketing writer

Four Things that Make a Great B2B Content Marketing Writer

Recently Social Media Today pulled together some interesting stats into an infographic on the state of play in B2B content marketing. We often talk about the sophisticated sales cycles which B2B businesses in the technology world contend with. As a B2B content marketing writer myself, it’s great to see these stats show that using a…
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Conversational Marketing

Conversational Marketing and B2B – Watch this Space.

Recently the latest trend to become fashionable in marketing circles is what is called “conversational marketing“. At its essence this technique attempts replicate what we’ve been doing in face to face selling situations for millennia. It attempts to tailor the journey of a prospect based on incremental pieces of information gained from interacting with them…
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