Author: Andrew Moloney

Handcrafted Marketing for B2B Technology Businesses

Three Reasons Not to Rely on your Marketing Dept. for Social Media

I’ve been spending quite a bit of time recently with CEOs talking about Social Media and its impact on their business.  Most conversations tend to  begin with “My marketing guy tells me that I need to do it, and that our firm needs to do it, but I just don’t understand why”. In most instances…
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Can You Buy Brand Advocacy for a Bag of Sweets?

I just received a delivery from Online retailer LED Hut. I’ve gone pretty much energy efficient LED lighting throughout our house as part of the renovation work we’ve been doing over the last twelve months or so,  and having done my research I ended up purchasing all the bulbs I needed from these guys. Ordering…
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Four Reasons why Social Media is Like a Cocktail Party

From time to time I do some one on one coaching helping individuals “get” social media.  It doesn’t matter who it is, I inevitably end up using the analogy of social media as a “cocktail party”, where all the people you ever knew are there, as well as quite a few you’d like to meet…
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NEWS: Sian Aherne Joins the Artisan Southwest team

Artisan Southwest is pleased to announce Sian Aherne as a new member to its consulting team. Sian is a PR expert with 14 years of experience in the technology sector working in-house, agency and freelance for a range of B2B and B2C organisations. During her career, she has delivered successful, award-winning, high impact PR campaigns…
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NEWS: Liz Kelly Joins the Artisan Southwest team.

We are pleased to announce that Liz Kelly has joined the Artisan Southwest consulting team as an Associate. A marketing expert and former colleague of Andrew, Liz joins the team after a period away from work to raise her three children. Now all safely in school, we’re excited to welcome her back to the “world…
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Artisan SouthWest Joins the Manufacturing Advisory Service

We’re pleased to announce that Artisan Southwest recently became a registered consultancy firm with the Manufacturing Advisory Service. Funded by BIS (Department for Business, Innovation and Skills), MAS provides support for companies based in England, helping them to improve and grow.  MAS advisors and registered MAS consultants provide assistance on a range of projects  helping manufacturers…
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A Bank? A Safe? No thanks, I’ll just keep it Stuffed in the Mattress…

Over the last few years I’ve had numerous conversations about the cloud in all its forms with businesses large and small. Having worked at one of the leading Information Security vendors in a previous life, conversations inevitably turn to the security (and associated but not the same, availability) of information. This is where conversations start…
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Andrew Joins the Blogging Team for Knowledge Peers 2012

Earlier this year Andrew was invited to join the blogging team for the Knowledge Peers Website, in the run-up to their Exchange  2012 event. Knowledge Peers is an on, and off-line service for forward thinking leaders to explore emerging ideas and challenges. They facilitate peer to peer learning between directors of businesses and charities via video-based…
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Andrew Moloney Joins Microsoft Small Business Consulting Panel

Andrew Moloney has joined a select number of Industry Analysts and commentators to provide input for Microsoft’s newly relaunched Small Business Blog. Each month the blog will explore topics of particular interest to small businesses and seek the opinions and advice of members of the contributing panel.  The first of these blog posts, published Friday September 21st, asks the…
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Andrew to Join the Debate at Mobile Enterprise Security 2012

Andrew Moloney has been asked to participate in the upcoming Mobile Enterprise Security Conference in London on October 16th, 2012. He will be participating in a panel session focussing on the development of internal policies for mobility strategy,  providing perspectives gained from the analysis he conducted earlier in the year on behalf of Industry forum, the Enterprise…
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