Author: Andrew Moloney

Handcrafted Marketing for B2B Technology Businesses

Channel Marketing Leads are Like a Gift from Your Grandma

I was recently involved in the launch of a new Partner Programme with one of our clients and in one of the breaks was chatting with a reseller about lead generation. We debated whether vendor channel marketing teams should make it a priority to generate leads for their channel partners? As a general rule, my own…
Read more

B2B Content Marketing writer

Four Things that Make a Great B2B Content Marketing Writer

Recently Social Media Today pulled together some interesting stats into an infographic on the state of play in B2B content marketing. We often talk about the sophisticated sales cycles which B2B businesses in the technology world contend with. As a B2B content marketing writer myself, it’s great to see these stats show that using a…
Read more

Conversational Marketing

Conversational Marketing and B2B – Watch this Space.

Recently the latest trend to become fashionable in marketing circles is what is called “conversational marketing“. At its essence this technique attempts replicate what we’ve been doing in face to face selling situations for millennia. It attempts to tailor the journey of a prospect based on incremental pieces of information gained from interacting with them…
Read more

Cobbler’s Kid’s Shoes: We have a New Website!

This week we launched our new website. I guess we’ve been suffering from the “cobbler’s kids shoes” problem for a while now – working so hard on client projects that we’ve neglected our own internal projects. While the essence of what we deliver to our clients hasn’t changed substantially the old site had become tired…
Read more