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Author: Andrew Moloney

Handcrafted Marketing for B2B Technology Businesses

A Decade of B2B Marketing

A Decade in B2B Marketing – and What Have We Learned?

As another decade comes to an end and we stand on the verge of the ‘20’s we share with you our thoughts, and the thoughts of some of the great marketing folks that we have worked with over the years, about how B2B Marketing and Communications has evolved over the decade. We also look forward…
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Social Media Rebranding – What’s Possible post Merger or Acquisition

Why is Social Media Rebranding for Businesses Made so Difficult? Over the years a number of our clients have been through mergers and acquisitions, either as the acquirer or the acquired.  As the ripples die down and you’re left with multiple, duplicate social media accounts with differing brands the question then becomes, what do I…
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B2B Content Syndication

Artisan Southwest Becomes NetLine B2B Content Syndication Agency Partner

Today we’re pleased to announce that we’ve joined the NetLine family, becoming an agency partner for their B2B content syndication and lead generation service. While there are various free ways to syndicate content – RSS perhaps being the best known, where better, more targeted, reach and metrics are required, a network such as the one…
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Chatbot

B2B Marketing and the ChatBot – too soon?

Chatbots are everywhere in the B2C digital marketing world right now, but do they have a place in B2B? I believe the answer is yes, and here are a few reasons why… It’s been hard to miss the meteoric growth of the “chatbot” – those automated self learning or scripted chat sessions that have appeared…
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B2B Video

B2B Video – Four Examples of how you could be using it more.

We’ve been doing  quite a bit of B2B Video marketing work of late. The advent of services like promo.com, Ripl and wave.video to name but three, have put regular animated content in the grasp of those with even the most limited of  marketing budgets. These platforms also tend to be mobile friendly, also giving the…
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twitter for B2B Marketing

Twitter for B2B Marketing just got harder with recent API rule changes

A week or so, twitter “clamped down” on what they consider to be companies abusing their APIs to create “spammy” auto-follow/unfollow services – overnight , it seems, and without any warning to those services affected. Caught in this net was a service that we’ve using here at Artisan Southwest to support our social media clients…
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Channel Marketing Leads are Like a Gift from Your Grandma

I was recently involved in the launch of a new Partner Programme with one of our clients and in one of the breaks was chatting with a reseller about lead generation. We debated whether vendor channel marketing teams should make it a priority to generate leads for their channel partners? As a general rule, my own…
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B2B Content Marketing writer

Four Things that Make a Great B2B Content Marketing Writer

Recently Social Media Today pulled together some interesting stats into an infographic on the state of play in B2B content marketing. We often talk about the sophisticated sales cycles which B2B businesses in the technology world contend with. As a B2B content marketing writer myself, it’s great to see these stats show that using a…
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Conversational Marketing

Conversational Marketing and B2B – Watch this Space.

Recently the latest trend to become fashionable in marketing circles is what is called “conversational marketing“. At its essence this technique attempts replicate what we’ve been doing in face to face selling situations for millennia. It attempts to tailor the journey of a prospect based on incremental pieces of information gained from interacting with them…
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Cobbler’s Kid’s Shoes: We have a New Website!

This week we launched our new website. I guess we’ve been suffering from the “cobbler’s kids shoes” problem for a while now – working so hard on client projects that we’ve neglected our own internal projects. While the essence of what we deliver to our clients hasn’t changed substantially the old site had become tired…
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