The Artisan Southwest Blog

Handcrafted Marketing for B2B Technology Businesses

Channel Marketing Leads are Like a Gift from Your Grandma

I was recently involved in the launch of a new Partner Programme with one of our clients and in one of the breaks was chatting with a reseller about lead generation. We debated whether vendor channel marketing teams should make it a priority to generate leads for their channel partners? As a general rule, my own…
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B2B Content Marketing writer

Four Things that Make a Great B2B Content Marketing Writer

Recently Social Media Today pulled together some interesting stats into an infographic on the state of play in B2B content marketing. We often talk about the sophisticated sales cycles which B2B businesses in the technology world contend with. As a B2B content marketing writer myself, it’s great to see these stats show that using a…
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Conversational Marketing

Conversational Marketing and B2B – Watch this Space.

Recently the latest trend to become fashionable in marketing circles is what is called “conversational marketing“. At its essence this technique attempts replicate what we’ve been doing in face to face selling situations for millennia. It attempts to tailor the journey of a prospect based on incremental pieces of information gained from interacting with them…
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Cobbler’s Kid’s Shoes: We have a New Website!

This week we launched our new website. I guess we’ve been suffering from the “cobbler’s kids shoes” problem for a while now – working so hard on client projects that we’ve neglected our own internal projects. While the essence of what we deliver to our clients hasn’t changed substantially the old site had become tired…
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Three Reasons Not to Rely on your Marketing Dept. for Social Media

I’ve been spending quite a bit of time recently with CEOs talking about Social Media and its impact on their business.  Most conversations tend to  begin with “My marketing guy tells me that I need to do it, and that our firm needs to do it, but I just don’t understand why”. In most instances…
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Can You Buy Brand Advocacy for a Bag of Sweets?

I just received a delivery from Online retailer LED Hut. I’ve gone pretty much energy efficient LED lighting throughout our house as part of the renovation work we’ve been doing over the last twelve months or so,  and having done my research I ended up purchasing all the bulbs I needed from these guys. Ordering…
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Four Reasons why Social Media is Like a Cocktail Party

From time to time I do some one on one coaching helping individuals “get” social media.  It doesn’t matter who it is, I inevitably end up using the analogy of social media as a “cocktail party”, where all the people you ever knew are there, as well as quite a few you’d like to meet…
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NEWS: Sian Aherne Joins the Artisan Southwest team

Artisan Southwest is pleased to announce Sian Aherne as a new member to its consulting team. Sian is a PR expert with 14 years of experience in the technology sector working in-house, agency and freelance for a range of B2B and B2C organisations. During her career, she has delivered successful, award-winning, high impact PR campaigns…
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Working Life in a “Virtual Agency”.

This November sees the one-year anniversary of my return to work after almost 5 years off raising my three boys. And boy, does time fly when you are having fun! What started as a few hours per week has become almost full-time, working across several different clients from various parts of the technology sector. I’ve really enjoyed the…
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NEWS: Liz Kelly Joins the Artisan Southwest team.

We are pleased to announce that Liz Kelly has joined the Artisan Southwest consulting team as an Associate. A marketing expert and former colleague of Andrew, Liz joins the team after a period away from work to raise her three children. Now all safely in school, we’re excited to welcome her back to the “world…
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