Cobbler’s Kid’s Shoes: We have a New Website!
This week we launched our new website. I guess we’ve been suffering from the “cobbler’s kids shoes” problem for a while now – working so hard on client projects that we’ve neglected our own internal projects. While the essence of what we deliver to our clients hasn’t changed substantially the old site had become tired and outdated. I also wanted to do a better job at communicating the key services that we offer to our clients, and our focus on delivering business to business marketing, specifically for technology clients.
You might be wondering why we’re using the image of an old-fashioned chalkboard so prominently in our design? Surely that’s a bit “old school”? Well, there are a few reasons. First, the complex nature of B2B technology marketing means that one size definitely doesn’t fit all. We like to start with a relatively blank slate in terms of designing a service that fits the requirements of our clients. Often we sketch it out together, designing and modifying how we collaborate over time as their business evolves. We might not literally break the box of chalk out, but the process can often feel like we’re huddled around the board collaborating.
It’s also a nod to something we truly believe. That, in the end, people buy from people – and the technologies we employ to bring those people together are there just to facilitate that long term growth in that relationship. It’s an old notion that we have always subscribed to, but is increasingly popular now in marketing circles, re-branded as conversational marketing. Lastly, did you ever notice where we are based?
We’re working on a set of case studies to publish reflecting some recent client work that we’ve undertaken to help put some more “meat on the bone” around some of these services that we offer, so you should expect to see these start to appear over the next few weeks. In the mean time, take a look around and, if you have a moment, let me know what you think in the comments below!