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Tag: B2B Marketing

Handcrafted Marketing for B2B Technology Businesses

A Decade of B2B Marketing

A Decade in B2B Marketing – and What Have We Learned?

As another decade comes to an end and we stand on the verge of the ‘20’s we share with you our thoughts, and the thoughts of some of the great marketing folks that we have worked with over the years, about how B2B Marketing and Communications has evolved over the decade. We also look forward…
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Social Media Rebranding – What’s Possible post Merger or Acquisition

Why is Social Media Rebranding for Businesses Made so Difficult? Over the years a number of our clients have been through mergers and acquisitions, either as the acquirer or the acquired.  As the ripples die down and you’re left with multiple, duplicate social media accounts with differing brands the question then becomes, what do I…
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Chatbot

B2B Marketing and the ChatBot – too soon?

Chatbots are everywhere in the B2C digital marketing world right now, but do they have a place in B2B? I believe the answer is yes, and here are a few reasons why… It’s been hard to miss the meteoric growth of the “chatbot” – those automated self learning or scripted chat sessions that have appeared…
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B2B Content Marketing writer

Four Things that Make a Great B2B Content Marketing Writer

Recently Social Media Today pulled together some interesting stats into an infographic on the state of play in B2B content marketing. We often talk about the sophisticated sales cycles which B2B businesses in the technology world contend with. As a B2B content marketing writer myself, it’s great to see these stats show that using a…
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