Tag: podcast

Handcrafted Marketing for B2B Technology Businesses


Seize the moment! How to plan, implement and launch your business podcast

Back in February, Andrew wrote a blog post about the importance of considering podcasting in your B2B marketing strategy. Since then the world has turned upside down. The pandemic has changed working practices forever, as well as the way we are accessing and using all forms of media and technology. With more and more people…
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B2B Marketing Strategy

Four Reasons to Consider Podcasting in your B2B Marketing Strategy

Is now the time you should consider a podcast as part of your B2B marketing strategy? As part of some strategy work we’ve been doing on behalf of a client we’ve recently been looking at how their content marketing strategy might evolve in 2020. One area we’ve been evaluating is podcasting. We think for this…
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