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Tag: social media

Handcrafted Marketing for B2B Technology Businesses

Three Reasons Not to Rely on your Marketing Dept. for Social Media

I’ve been spending quite a bit of time recently with CEOs talking about Social Media and its impact on their business.  Most conversations tend to  begin with “My marketing guy tells me that I need to do it, and that our firm needs to do it, but I just don’t understand why”. In most instances…
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Four Reasons why Social Media is Like a Cocktail Party

From time to time I do some one on one coaching helping individuals “get” social media.  It doesn’t matter who it is, I inevitably end up using the analogy of social media as a “cocktail party”, where all the people you ever knew are there, as well as quite a few you’d like to meet…
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Andrew Joins the Blogging Team for Knowledge Peers 2012

Earlier this year Andrew was invited to join the blogging team for the Knowledge Peers Website, in the run-up to their Exchange  2012 event. Knowledge Peers is an on, and off-line service for forward thinking leaders to explore emerging ideas and challenges. They facilitate peer to peer learning between directors of businesses and charities via video-based…
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