Tag: socialmedia

Handcrafted Marketing for B2B Technology Businesses

Three Reasons Not to Rely on your Marketing Dept. for Social Media

I’ve been spending quite a bit of time recently with CEOs talking about Social Media and its impact on their business.  Most conversations tend to  begin with “My marketing guy tells me that I need to do it, and that our firm needs to do it, but I just don’t understand why”. In most instances…
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Can You Buy Brand Advocacy for a Bag of Sweets?

I just received a delivery from Online retailer LED Hut. I’ve gone pretty much energy efficient LED lighting throughout our house as part of the renovation work we’ve been doing over the last twelve months or so,  and having done my research I ended up purchasing all the bulbs I needed from these guys. Ordering…
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