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Tag: strategy

Handcrafted Marketing for B2B Technology Businesses

Three Reasons Not to Rely on your Marketing Dept. for Social Media

I’ve been spending quite a bit of time recently with CEOs talking about Social Media and its impact on their business.  Most conversations tend to  begin with “My marketing guy tells me that I need to do it, and that our firm needs to do it, but I just don’t understand why”. In most instances…
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Andrew to Join the Debate at Mobile Enterprise Security 2012

Andrew Moloney has been asked to participate in the upcoming Mobile Enterprise Security Conference in London on October 16th, 2012. He will be participating in a panel session focussing on the development of internal policies for mobility strategy,  providing perspectives gained from the analysis he conducted earlier in the year on behalf of Industry forum, the Enterprise…
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