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Tag: twitter

Handcrafted Marketing for B2B Technology Businesses

Social Media Rebranding – What’s Possible post Merger or Acquisition

Why is Social Media Rebranding for Businesses Made so Difficult? Over the years a number of our clients have been through mergers and acquisitions, either as the acquirer or the acquired.  As the ripples die down and you’re left with multiple, duplicate social media accounts with differing brands the question then becomes, what do I…
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twitter for B2B Marketing

Twitter for B2B Marketing just got harder with recent API rule changes

A week or so, twitter “clamped down” on what they consider to be companies abusing their APIs to create “spammy” auto-follow/unfollow services – overnight , it seems, and without any warning to those services affected. Caught in this net was a service that we’ve using here at Artisan Southwest to support our social media clients…
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Four Reasons why Social Media is Like a Cocktail Party

From time to time I do some one on one coaching helping individuals “get” social media.  It doesn’t matter who it is, I inevitably end up using the analogy of social media as a “cocktail party”, where all the people you ever knew are there, as well as quite a few you’d like to meet…
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